But not just that. We can see creative content of all

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Sorts there, including music and personal video streams. Owned by Amazon, Twitch has 33 million users in the US alone and reached 5.64 billion hours of video watched in Q2 worldwide, more than twice the time spent on YouTube Gaming Live and Facebook Gaming combined, according to Statista. What is Generation Twitch? In the Twitch report, they introduce “Generation Twitch”, made up of an audience that spans Millennials, Generation Z, and even the current generation: Generation Alpha.


These generations are all under the influence of a digitalized life, where everything they live is based on their norway telegram number list values, social behaviors, and how these generations communicate not only on a daily basis but also regarding their expectations from brands. What do these generations expect from brands? An experience like no other. We are increasingly demanding and looking for brands that speak to our values, and that deliver products and services that we identify with. For our generations (yes, I’m included in that), it is no longer enough for the product to meet a need.


We need to know that that brand speaks to our values. Generation Twitch encompasses Generation Z and the most influenced, millennials, in addition to Generation Alpha (post-2012). Platforms like TikTok, Twitter, Reddit, and Twitch are where they are concentrated. For brands, targeting this audience is necessary, as the earnings of the 2.5 billion people who make up Gen Z are expected to increase fivefold to reach $33 trillion by 2030, according to the Twitch study. The research also mapped current behaviors that eventually disappear as “Generation Twitch” emerges.