The automotive sector turns to the Internet to attract customers

[Ehsanuls55]

In the face of an adverse economic situation, innovation and the Internet become great allies to reach consumers. This is what some companies in the automotive sector have thought, which in the current scenario, have decided to bet on new ways of attracting customers through the Internet. This sector, which has traditionally been dedicated to branding, now combines it with performance marketing , focused on bringing customers to dealerships, on liquidating stocks and attracting customers through price.

Toyota is one of the brands in the sector that has joined this new trend: When consumers click usa phone number list on a brand advertisement, they are given the option to register. In this way, customers can be contacted to find their nearest dealership and arrange an appointment for them to go there.

Another company that uses online advertising to attract customers is Mazda , which has created an online outlet , which connects consumers who want deals with dealers who have vehicles in stock. The process for getting them is quite simple: the consumer chooses the car, selects the dealership that is most convenient for them, and is sent a coupon with the personalized discount, which they can then use to go and pick up the vehicle.

On the other hand, Recabing.com has recently been created , a new e-commerce portal dedicated to the world of motors and which offers spare parts and accessories at up to 50% off the manufacturer's list price.