Global Sales Success Consultant

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An integrated approach is a balanced approach. And balance is good. Organic and paid marketing can work hand in hand to guide a person through the buyer’s journey. Pretty cool, right? How can you use organic and paid marketing together? An integrated strategy can bring some powerful benefits. When you combine paid and organic marketing, you have an effective two-pronged approach to driving traffic and generating qualified leads. Successfully integrating paid and organic marketing should feel natural and seamless. SEO is at the core of organic marketing so each should support the other.

For instance, a strong, SEO-rich content strategy may share bahamas whatsapp phone number keyword data with the paid marketing campaign. This blends the content with the advertising so that they work together as opposed to feeling like separate, unrelated strategies. There are other SEO opportunities with paid advertising data. Implementing Google AdWords site links to support content such as blog posts is very effective. Of course, your content strategy has to be exceptional, providing solid, informational blog posts that add value and engage readers. This also improves the performance of the content by increasing click-through rates and engagement on ads.

Organic data can also be a very effective tool for planning your paid advertising strategy. Regularly study your content’s organic traffic trends to identify peak times for views and engagement. This can be very beneficial for aligning your content with the best times for engagement and visibility. It is a delicate process, though. One study found that as many as 80% of internet searchers will skip paid ads in favor of organic results. What’s more, an estimated 39% of e-commerce traffic originates in a search engine like Google, Bing, or Yahoo. Of that number, 4% is paid ads while 35% is organic.