same old pitch. So maybe marketing ran something where, would you like more, like take our company, for example. We want it to help doctors get more implant cases sometimes. Okay, if a person does that, and then you talk to them and go, hey, would you like more new patients? It's not as cool as saying, would you like more new implant patients, right? You have to be able to follow up in a perfect fluid way from marketing to sales. And when we finally started to have those conversations, sales finally understood and said, oh, you're teeing me up in a better way than I could have ever imagined. Yes, the doctor is a little bit more knowledgeable, or your customers are a little bit more knowledgeable about what you're talking about, but that's really all I needed. Our close rate went from 40% on a call to, all of a sudden, it jumps to 60%. I mean, that's an insane jump overnight.
We also have to help explain those mexico phone number search numbers to sales because their reaction is very binary, right? They look at it and they go, did I make a sale? Did I not make a sale? Marketing's not doing their job. No, like that's not how that works either. Sure, you can show them that your numbers are going up. We're getting more marketing qualified leads as time goes up. We're reaching out to more people. It's nice to show graphs in marketing meetings that look like this, right? That's another thing that I remind people, but you also have to explain that to them because some salespeople who are good at their job will go, well, those graphs are going up, but my sales are flat. So that makes no sense to me. And other people, you gotta say, whoa, whoa, whoa, that person was able to do it in the way that we explained. And that's why their sales numbers are going up. So, again, I think it's really explaining it, sorry, explaining it, to everybody. The example I always use is when, I don't know if you ever did the exercise back in the day, we did it in grade school where somebody teaches somebody how to make a peanut butter and jelly sandwich. When you really truly write out all the instructions for that, you have to tell somebody to pick up the knife, and you have to tell somebody to unscrew the lid. And everybody forgets about that because a lot of times, when you're a specialist in an area of marketing or sales, you assume the other person understands your job just as well as you. That is never the case. So you need to be okay with, especially in a startup, because you're doing things from scratch, explaining everything from start to finish. And if you do that, you're gonna get people that appreciate it. And you're gonna get uniform departments that like to work with each other more and more because you don't feel like you're shorting each other. But, yeah, remember, sales loves marketing. Marketing love sales. It's what you gotta do.