Two years ago, “ La Cervecería de la Resistencia ”, the Estrella Galicia online store, was founded. Its aim is to provide convenience and service to consumers in their homes . Its history has made it a space for communication with users and it is the e-commerce of reference for all the brands of Corporación Hijos de Rivera.
Now, just like a butterfly, La Cervecería de la Resistencia is transforming into Bigcrafters.com . turkey number data The new goal is to enable artisanal food and beverage producers to have a digital marketing channel aligned with their values and for consumers to enjoy more quality products and personalized experiences.
"We have discovered that we are not alone, that there are many more of us," they announce in the spot. The company provides these producers with a reference space to be able to publicize and market their products. This opens up a great opportunity for small companies.
As Ignacio Rivera, president of the Corporación Hijos de Rivera , says : “We have discovered that we are not alone. There are many more people in the Resistance, from small producers to whom we can offer our structure, to big craft manufacturers with whom we can join forces. In addition, what unites us is the fight against standardization, the love for things well made and products created with passion.”
This is where www.bigcrafters.com was born , with the aim of uniting artisan food and drink producers on an online platform designed and managed to serve their needs and enhance their values. According to a statement from the company, the platform will reinvest 5% of its turnover in helping small artisans. The aim is to improve their digital presence, visibility and online sales through a digital acceleration programme.
«For the first time, a marketplace is born that prioritizes quality over quantity. In addition, digital commerce is one of the digital disruptions that is here to stay. Bigcrafters.com comes to help all those small and medium producers who want to continue bringing their passion to all corners of the country,» says JJ Delgado, general manager of MOVE Estrella Galicia Digital.