How to calculate the length of stay

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Understanding Dwell Time Metrics
Dwell time is calculated by measuring the time interval between when a user clicks on your website link in the search results and when they return to the SERP.

For example, in Google Analytics (GA4), you can use “Average Engagement Time” to better understand your dwell time metric.

Average Engagement Time
This measures the length of a user's attention on your web page. In other words, it takes into account how much time a user actively spends with the content on your website, including philippines whatsapp scrolling, clicking, and interacting with elements on the page.

The Difference Between Dwell Time, Bounce Rate, and Time on Page
Dwell time is often confused with other metrics like bounce rate and time on page. However, there are important distinctions between these KPIs that can impact your website’s SEO.

Bounce rate refers to the percentage of visitors who leave your site after viewing just one page. This means they didn't visit any other content on your site before leaving.

Time on page, as the name suggests, measures the time a user spends on a specific page before leaving it. It does not take into account the overall time spent on the website.

Dwell time, on the other hand, measures the entire duration of a user's visit to your site, from the initial click until they return to the SERP.