Consumers want recommendations from "real" people.

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Furthermore, micro-influencers are often considered more authentic than other types of influencers. This authenticity is due to the fact that they do not promote a product or service just for the money, but also because they believe in it. This makes their recommendations more credible and trustworthy.

Speaking of authenticity, micro-influencers are generally more trustworthy than other types of influencers. This is because their followers believe that micro-influencers only promote portugal whatsapp products or services that they truly believe in. This makes their recommendations much more credible, resulting in increased sales for brands.

Even if a micro-influencer is paid to endorse a product or service , they are more likely to be open about it than other influencers. For example, a micro-influencer is much more likely to disclose that they received a free product in exchange for an honest review than a celebrity paid to endorse the same product.

This transparency makes micro-influencers more trustworthy and their followers are more likely to act on their recommendations.

Let’s say you sell mattresses. Instead of bombarding potential customers with your recent awards and successes, ask micro-influencers to test and rate your products. They might say that your mattress helps them sleep better . You’ll be more likely to attract interested buyers because you’re addressing a specific need.