One of the simplest, but also most effective methods is to follow content marketing strategies, with the idea of creating themes and topics on a regular basis and distributing them to a specific audience that matches the target profile. The objective, therefore, is to solidify the company's brand image and provide extra value to customers through useful information. For example, a consumer technology brand can create a blog with tutorials and tips to get the most out of its devices, or a newsletter to share the main news in the sector.
marketing tool for attracting new customers and generating a strong brand image, but if what you are looking for is to directly publicise products and promotions, it is best to take a simpler route and resort to classic advertising leaflets distributed in the mailboxes of potential customers or in sales establishments. Not in vain, direct mail has always been a
widely used marketing method due to its great acceptance: it is the least annoying direct advertising too jordan number data l, with barely 3% of the general public considering it as such compared to other more annoying media such as television (25%) or video broadcasting websites (12%), according to the III Direct Advertising Study in Spain, prepared by Kantar for Geobuzón, the area specialising in intelligent direct mail at Mediapost .
Brochures are undoubtedly a great medium for advertising and marketing in Spain, but they are traditional, printed media. Can they be updated to meet the omnichannel demand of new customers? The answer is yes, and it is something that is already being done. The key is to introduce small advances to create a connection between the physical and digital world and reach a much larger target audience. The best example of this is QR codes, which have a great impact on brochures, but also on other advertising models such as street advertisements. QR codes complement the brochure, as it includes all the essential information to capture the customer's attention, while the rest of the data or offers can be found by the consumer in the virtual world.