How to create a first-class product comparison page

[Jahangir655]

Everyone compares. If you’ve got a product you’re happy with, you’ll compare it with others to see if they offer more. If you’re after a new product, you’ll compare all that are on the market. And if you hate your product, you’ll definitely be comparing the other offerings to find one that suits you better. Like we said, everyone compares.

This can be a good thing though. If you stand behind your product and know it’s the best on the market, then comparison gives you the chance to prove this, you’ve just got to clearly show how it beats all the others. Enter a kick-ass comparison page.

Here’s how to do it.

Competitor comparison
To get potential customers in the door, you first have to show them you’re better than all the competition. There are many ways you can do this - are you cheaper? More flexible? Do you offer more variety of features? Nail down the areas your product is comparably better than the others - this is your focal point.

Step 1: Easy access

Make your comparison page easy to find. If it’s hidden in the back of bolivia telegram number a complex webpage, customers might think you’ve got something to hide. If it’s front and center it’ll draw their attention to everything they’re going to love about your product that the competition doesn’t offer.

Step 2: Compare yourself

Work out who you want to compare yourself to, or who the market is comparing you to. If you have one major competitor, it’s important to include them so you can clearly show why your product is superior. Equally, make sure you include comparisons to any competitors who don’t offer as many or as high-quality products as you do - this’ll highlight how you stand out. All’s fair in love and war.

Top tip: Google is your friend. Type your company name into the search bar with ‘vrs’ after it, and let autosuggest do the work for you. This way, you’ll know specifically who you’re being compared to.

Step 3: Build it

Work out a list of factors on which you can differentiate your product. Do you want to focus on the features you offer that they do not? Do you want to focus on your price point? Or maybe you offer brilliant benefits that the competition does not. Whichever way you choose to go, just make sure you address the pain points you solve that your competitor doesn’t.