Cookies, data, privacy, trust and personalisation are concepts that have been on the agenda of advertising professionals for some time now. Especially in Europe, where user security is a priority for all companies. Given this scenario, the need to incorporate new professional profiles is practically an obligation if sustained growth is what is sought.
Educational centres have already adapted to this new change that we have been observing since long before saudi arabia number data the coronavirus became part of our lives. In fact, the rise of degrees and postgraduate courses focused on the digital world has grown in line with demand, since in Spain alone, 45% of the offers in 2021 have been related to this field.
In this context, MarketingDirecto.com has contacted Javier De Ramón Fors , Director of the Master in Big Data & Business Analytics at ESIC Barcelona, to tell us his perception of this environment that we have created and what qualities future profiles that will enter such a complex labor market must have.
1. Google has postponed the demise of cookies until the end of 2023. Do you think this is enough time for companies to adapt to this new environment?
I think so. Google and many other companies have been working for years on alternatives that improve the privacy of users on the Internet and give them greater control over the use of their data. Therefore, although technically it may not be 100% resolved, I believe that the delay is due more to a problem of consensus and resistance to certain solutions than to a technical issue, so I find it unlikely that Google will postpone it again.