Very robust architecture
This is a very important point to highlight. It allows installation in almost any environment, having a wide variety of libraries and SDKs available (JS, Android, iOS, React, Xamarin Java, .Net, Python) in addition to the delivery API that will allow us to integrate with any other platform.
Client web environments (also in SPA architecture)
Mobile apps. Native (iOS, Android), hybrid (Cordova), other (React Native)
Server Side. Also having hybrid client side-server side mode that allows building experiences using the VEC (visual editor composer) and running them from the server side, using the JS library only for rendering.
User Profile
Through the tool's visitor profile, it is possible to maintain and persist customer attributes that can be integrated in different ways: Through client-side tagging, through API, through integrations with third-party data orchestration tools (DMP, CDP, CRM) and even through server-side scripting. You can also share audiences generated from other Adobe cloud tools (Analytics, Campaign, Audience Manager,…)
Machine Learning
Through Adobe Sensei , which is the grouping of artificial intelligence services that spans all Adobe solutions (Creative Cloud, Document Cloud, Creative Cloud). It allows the incorporation of attribution , personalization and automatic segmentation functionalities in real time.
With only three setup steps ( experience creation , segmentation , and goal setting ).
A/B Testing, multivariate, rules-based or machine learning- based lebanon number data personalizations .
Possibility of intelligent traffic distribution through auto-allocate and auto-target functionalities
Product recommendations based on various algorithms.
Integration with the rest of the tools in the Adobe ecosystem
In addition to the tool's own functionalities, it is part of Adobe Experience Cloud . Without a doubt, one of the most advanced asset digitization platforms on the market (a complete suite of analytics, activation and monetization tools for digital business).
There are several different tools on the market today, and some of them have some of these features. It is difficult to find one that covers all the technical and business aspects like Adobe Target does .
Do I need to be in an Adobe ecosystem to be able to make intensive use of the tool?
Adobe Target is an independent piece that can be used within any technological ecosystem. Running within the Adobe cloud, its functionality grows exponentially, having native integrations with different tools (Analytics, Campaign Audience Manager, Platform…).
But it also has its own independent reporting system and is easily integrated with other tools as we have already mentioned above (Google Analytics, DMPs…) via JS library or API.
If you are not in the Adobe ecosystem, you can use Adobe Target like any other personalization tool on the market. It will give you a great series of features that you can always scale throug