We all know that setting up advertising billboards and filming TV commercials are expensive, and blanket promotion to the public can help increase awareness, but it may not necessarily lead to sales. However, how to properly apply inbound marketing and push marketing also varies depending on the type of enterprise, business scale, and marketing goals. Being able to apply it well is the more important execution goal. The following will analyze the advantages and disadvantages of inbound marketing for marketers. .
Advantages of inbound marketing
According to research , inbound marketing reduces costs by 62% compared to traditional push marketing; moreover, every dollar invested in inbound marketing can triple the number of potential customers.
Satisfy the problems and needs of potential customers 93% of companies using inbound marketing have increased potential customer development, and sales leads have increased by more than 100%.
Long-term customer relationship management is based oman whatsapp phone number on information transparency and the two-way communication nature of communication media, allowing companies to build trust with potential customer groups until they are ready to take the leap and purchase products or services.
Establishing brand marketing companies in the market can produce authoritative and reputable content and establish a good reputation in the market.
Disadvantages of inbound marketing
It is difficult to observe the results. Some marketing results will take a while to appear, because content management needs to accumulate traffic and cultivate audiences. It takes time, and the results may be difficult to measure.
The need for technical talent requires diverse skills such as web design, content writing, SEO, or social media majors, which will become a big challenge for brands that do not have a complete marketing team.
Who should use inbound marketing strategies?
Inbound marketing is suitable for any brand that wants to build deeper, closer relationships with its customers. If you understand the common questions your target audience often asks, inbound marketing content is the best way to answer them.