Experimenting and Growing First of all, reverse

[muniyaakter]

Despite the ambiguity (especially on the marketing front) typical of young disciplines, which leads many to consider this approach more “nerdy” and valid for startups, in reality “growth hacking is marketing, it is the future of marketing and it is what marketing should have been from the beginning” to use the words of Michael Brenner, former CMO of SAP and current CEO of Marketing Insider Group. Must Read: From Lean Startup Methodology to Growth Hacking:



the perverse and ineffective dynamic of starting from WHERE united states of america number screening (communicate), then doing exactly the opposite path, and put the elements back in the right order: starting from WHY, then WHO, WHAT, HOW, and only finally focusing on and experimenting with the various WHERE (the touch-points where to meet, sell and cultivate the relationship with our public). Subscribe to the channel! “Be curious and… attentive. To what happens around you, to what people need (on and off the web), observe people, listen to them and give them the right attention. Because Marketing today means creating value and relationships between the brand and people. Never forget that what appear to be numbers (website users, blog readers, social interactions) are actually people, with different universes of experiences, emotions, motivations and backgrounds.