Google has just launched Grow My Store , a new tool that has been created to analyse e-commerce sites and offer recommendations to companies through personalised reports. The aim is to help European companies meet the expectations of consumers , who are increasingly demanding when it comes to making an online purchase.
This translates into more intuitive navigation, clear pricing, personalised customer experience, support via live chat or easy online shopping on the mobile version. In addition, Grow My Store tests retailers on up to 22 metrics based on comprehensive studies of customer experience best practices .
The tool is initially available today in English, French, German and Spanish . Grow bosnia and herzegovina phone number My Store will also direct users to other Google products and services that may be relevant to driving their business to the next phase of growth.
Google VP of Customer Solutions for EMEA Fionnuala Meehan said: “For businesses of all sizes, their website is their digital flagship store, so Google wants to help them make their online and omnichannel customer experience as engaging as possible. That’s why we created Grow My Store, a tool that brings together all this valuable knowledge to advise businesses on their e-commerce journey .”
According to Google, 46% of the Spanish population classifies itself as a “social media buyer,” which means that there is a good opportunity to make a sale on social media. In addition, more than 58% of consumers say that in order to enjoy a good online shopping experience, it is important that prices are clearly indicated and 79% want a search tool and the possibility of using filters in a more intuitive way .
Websites should therefore be a priority for both online and multi-channel retailers, as 90% of EMEA shoppers who visited a store in the past week said they had previously researched the store online.
However, many retailers across the region are failing to provide their customers with the best possible experience , with 23% not publishing any contact information for their stores on their website.