This insight can be used to send unique emails to prospective customers catered to their interests, interactions, industry, job title or any other variable. The software can send emails automatically, triggered by a date or specific action a prospect takes. Email marketing automation allows you to set it and forget it so no emails go unsent again.
email marketing agency
Based on the data collected mobile no data from email marketing campaigns, your agency can identify the prospects that are most engaged with your brand and primed for sales outreach. An effective email marketing strategy gives you a glimpse into the true value of your database and fruitfulness of your marketing and sales funnels.
Another effective automation strategy is account-based marketing, which creates an experience catered to an entire company at every stage of the funnel. With this approach, an agency will tightly align with sales to identify a list of target companies and target personas and deliver customized content that makes a measurable impact.
Automated lead segmentation, another approach to automation, cleans up and divides your database to make clear, marketable separations that simplify customization. By having an agency segment your database based on the characterizations most relevant to your business and sales cycle, you can keep leads engaged in a way that’s specific to them. For example, you can send content tailored to the stage of the buyer’s journey each lead is in, ensuring they’re receiving the information they’re looking for every step of the way.
When it comes to marketing automation strategies, the possibilities are endless. A marketing automation agency can help you figure out which methods will work best for you and your company to positively and consistently impact the bottom line.