Name: Marina, 27 years old.
Place of residence: Moscow.
Marital status and children: married.
Field of activity and income: manager, monthly income - 40,000 rubles. Receives higher education in the specialty "economist" in absentia.
Position and challenges: Customer Service Manager, low-pressure job.
Needs and motivation: Marina wants to stand out and have stylish jewelry that will highlight her individuality. She prefers unique items, so she chooses handmade, custom-made jewelry. Marina values exclusivity: each accessory exists in a single copy, and she likes to show off her new items to colleagues and friends.
Of course, there are other categories brazil phone data of buyers who may be interested in a specific product. However, in order to create a successful customer profile in sales, it is important to consider their needs and motives. If this is not done, marketing efforts may be in vain.
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Alexander Kuleshov
Alexander Kuleshov
General Director of Sales Generator LLC
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Over the past 7 years, we have conducted over 23,000 comprehensive website audits and I have learned that all of us as leaders need clear and working algorithms for our marketing and sales.
Today we will share with you the 5 most valuable documents that we have developed for our clients.
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How to find out the 5 key marketing metrics in your company?
Step-by-step calculation template with fields where you can insert your data
How to make a KPI for a sales manager based on his work results?
Current template for calculating KPI for sales manager
9 Examples of Universal Selling Commercial Proposals
Upgrade your CPs to close more deals
Cold Lead Processing Script Template
A checklist of ready-made questions for engaging cold clients
7 Profitable Marketing Strategies Examples
Will help increase customer flow by at least 30%
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Features of a portrait for B2B
A B2B customer profile is made up of information about the decision maker, as well as the company and its activities.
Let's look at the key aspects:
Business scale: small startup or large federal organization?
Markets : Does the company operate within a city, country, or worldwide?
Customer needs : What needs (internal or external) are you helping to meet? For example, training staff or attracting specialists.
Number of employees : How many people work in the company?
Industry and sector : What field does the organization operate in?
Economic indicators : annual turnover, sales volume.
Target audience of advertising : who are the advertising campaigns aimed at - the owner, the technical director or the head of the sales department?
Examples:
Business needs : for a company in the B2B sector, for example, office supplies play an important role. Based on the customer profile, you can create an individual commercial offer for wholesale supplies of office supplies, aimed at corporate structures.
Geographic coverage : for international organizations operating from a single warehouse, it is important to establish efficient logistics. We can analyze competitors in the regions where delivery is planned and offer optimal rates and terms.
Case: VT-metall
Find out how we reduced the cost of attracting an application by 13 times for a metalworking company in Moscow
Find out how
Where to get data to create a customer profile
How to create a customer portrait? There are many methods for collecting user data. Make the most of all available sources for analysis.
Audience survey
To obtain the necessary information, use the following survey methods:
Specialized services such as Yandex.Vzglyad, Google Forms, Anketolog and others.
Social media communities with polls among subscribers.
Your site where you can place questionnaires for users.
Email newsletters that can be used to collect opinions.
How to write a request correctly:
Clearly formulate the purpose of the research and divide it into specific tasks. This will help to arrange the questions in a logical and consistent structure.
Keep your questions short and clear, avoid complex sentences. Bad example: "What is your attitude towards pets: cats, dogs, fish, etc.?"
Specify the number of questions and offer a bonus, for example: "Answer five questions and get a gift." This motivates respondents. Don't forget to fulfill the promise - otherwise you will lose trust.
Use open-ended questions for more detailed answers, rather than just "Yes" or "No."
Do not give any hints in the survey, let respondents answer freely.