Here are some methods that search engines consider appropriate

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Black hat SEO attempts to improve rankings in ways that search engines disapprove of or involve deception. One black hat technique is to use hidden text, either text that is a similar color to the background, placed in an invisible div, or placed off-screen. Another method displays different pages depending on whether the page is requested by a human visitor or a search engine, a technique called cloaking. Another type is sometimes used, gray hat SEO. This method is somewhere in between black hat and white hat methods, using methods that can avoid penalties for the site but do not provide the best content for users. Gray hat SEO focuses entirely on improving search engine rankings.

Search engines may penalize sites that use black hat or gray hat methods, either by lowering their rankings or removing their listings from their databases entirely. Such penalties can be applied automatically by the search engine's algorithm or through manual site audits. An example is when Google removed the websites of BMW Germany and Ricoh Germany in February 2006 for using deceptive practices. However, both companies quickly apologized, fixed the offending pages, and were restored to Google's search engine results pages.

White hat SEO involves following the search engines' guidelines afghanistan whatsapp data for what is and is not acceptable. Their advice is generally to create content for users, not search engines, to make that content easily indexable by spider bots, and not to try to game the search engine systems. Webmasters often make fatal mistakes when designing or building their websites, inadvertently "poisoning" the site so that it will not rank well. White hat optimizers attempt to find and correct mistakes, such as menus that are not machine-readable, broken links, temporary redirects, or poor navigation structures.
Because search engines are text-centric, many of the same techniques that help with page accessibility also facilitate SEO. These techniques include optimizing graphic content, including ALT attributes, and adding text descriptions. Even Flash animations can be optimized by including alternative content when designing the page—which is intended for visitors who can't read Flash.

White hat is the correct optimization method, which is implemented according to the optimization guidelines and specifications proposed by search engines. Using white hat can avoid any risk of being punished by search engines. It uses means that conform to the rules of search engines in terms of website framework, keywords, website content , external links, etc., to reasonably optimize the website, improve user experience, and reasonably connect with other websites. At the same time, the website content is continuously updated. At the same time, white hat takes a long time to invest, and must be implemented step by step. But the time invested will not be wasted, but will give back more benefits in the future.