Getting access to tools on iOS
Getting access to tools on Android
We publish a post with the advertiser's mark
Go to the application. Click on the "Plus" at the bottom updated 2024 mobile phone number data of the screen and choose what you want to publish - a photo or a video. Then click the "Next" button and go to the description. Select the "Advanced settings" option and specify the advertiser (mark a business partner).
You can also add a link to the advertiser's account for the published post. Expand the ellipsis at the top of the article (to open the context menu) and click "Edit". Next to the "Add Place" line, select "Add Partner". Select "Mark a Business Partner" and enter all the necessary information.
We publish the story with the advertiser's mark
Click on the camera icon in the upper left corner to create a story. Then select the photo or video you want to promote. On the top toolbar, click on the chain icon — this is the additional options menu. Then select "tag a business partner" and allow the business partner to promote the content.
You can also add a sponsored content tag to a published story. To do this, open your story that you want to promote. Tap More, then Tag a Business Partner and find the business or brand you are partnering with. If the business or brand is available in the search results but you are unable to tag it, contact the partner and ask for approval. Once you have selected the brand, return to the More Options screen and tap Allow Business Partner to Promote Content to allow the business to promote the story.
After tagging a brand in a post or story, they will receive a notification in the Instagram mobile app under the Branded Content section. The publication's statistics will also be available there.
Tagged partners will be able to view reach and engagement metrics for these posts in the feed (such as likes and comments) in the Facebook Page Insights section.
For Instagram Stories posts, the partner will be able to view reach, forward and backward clicks, replies, and exits for 14 days. Authors will be able to view metrics in the app's stats section as before.
Examples of sponsored posts with brand tags