Today, a customer requires a lot of investment and action before they start buying from you, and this implies decision and reflection.
A B2B customer transaction or purchase is the result of many things. Although not as impulsive as in B2C, we are talking about professional buyers who spend time searching, a very competitive and digitalized kuwait phone number owner environment, and the need to feel trust in the long term.
which cannot be activated with all clients due to resource reasons. Which clients should we focus on? The answer is those who are worth or may become worth more... to us! This must be worked on and recalculated.
One of the first aspects we work on with companies is segmenting their market , but this is no longer enough. Grouping by common needs does not prioritize which segments I should focus on and why.