Why? Because neuromarketing is about understanding the subconscious desires, feelings and thoughts that drive people’s purchasing decisions.
So… neuromarketing provides us with super valuable information about users! Information that tells us what our audience is going to buy. Could there be anything more interesting? We think not, and that’s why we want to tell you about it on our blog!
What is Neuromarketing?
Neuromarketing is part of emotional marketing, a type of marketing that we already talked about in previous posts, the new marketing trend of the 21st century.
Briefly explained, we can tell you that neuromarketing is neuroscience applied to marketing.
It consists of analyzing the mental processes, both explicit and implicit, that influence consumer behavior.
It is a discipline that not only draws on neuroscience, but also on psychology.
Why Neuromarketing is important
It offers the possibility of seeing new points of view.
It facilitates the knowledge of emotions.
Anticipates consumer desire.
It is reliable.
Advantages of neuromarketing
Types of Neuromarketing
Visual Neuromarketing
A picture is worth a thousand words! Who hasn't heard this saying? Images are one of the main stimuli for human beings.
Visual neuromarketing focuses on stimulating the public check this phone number philippines through color, image, relief, size, shape... It pushes consumers to buy through these elements.
Auditory Neuromarketing
Although auditory stimuli are usually less impactful than visual stimuli, they can also influence purchasing decisions! For example, the music we hear in some clothing stores is intended to encourage quick purchases or to attract a certain audience. What clothing stores do is auditory neuromarketing.
Kinesthetic Neuromarketing
Kinesthetic Neuromarketing focuses on the consumer's sensory stimuli of touch, taste and smell.
Through this type of neuromarketing, companies try to capture the public's attention through aromas, tastes, touch... For example: the good smell of coffee in a shop... helps increase coffee sales! This is kinesthetic neuromarketing.
Neuromarketing success stories
Does neuromarketing work? The answer is yes. Large companies use it continuously in their strategies to boost their sales. Some of these companies are Starbucks and Apple. We will briefly tell you about these two success stories.
Apple
Apple realized from the beginning that its public needs to touch to make the decision to buy and for that reason, in all its stores, you can touch the screens of the products. This is not a coincidence, it is pure neuromarketing!
Neuromarketing: what it is and types of neuromarketing
Starbucks
Starbucks uses sensorial neuromarketing to 'play' with the consumer.
The company makes sure that every time a consumer enters one of its coffee shops they live a complete sensorial experience: ambient music, different types of coffee, personalization by writing the name on the glass... we all live a real experience when entering Starbucks and that is also neuromarketing!
Neuromarketing: what it is and types of neuromarketing
3. Lays
The packaging of Lays chips is a successful neuromarketing strategy known throughout the world, and one of the most successful. The famous brand of chips realized that it was not reaching the female audience. Why? Because it is the audience that is most resistant to eating between meals and eating unhealthy snacks. Lays knew this and decided to change the packaging, not only the color (it changed to a color much more closely linked to nature and the earth, like beige), but also included images of all the products used in the recipe on its bags.