Millennials (Generation Y, those born after 1981) uk email database have lost their undisputed primacy on the Internet and are forced to "divide and conquer" with centennials (Generation Z, born in the 2000s). Only 20 years old, but differences in Internet preferences exist and they are noticeable.
Centennials, born with gadgets in their hands, easily make purchases online, from small things to major purchases, such as furniture and equipment. The main thing is that they don’t have to go to the store. At the same time, they highly value privacy and the ability to do something without unnecessary actions.
Provide them with a bright, impressive interface with a quick order, the ability to ask a question without registration - and they will be happy. Centennials block ads (about 60% of respondents), they have excellent selective attention (they do not notice or immediately reject unnecessary things), it is almost impossible to persuade them to do anything unless you use a creative and bold approach.