Using images in graphic design is not an innovation. Designers often had to add different illustrations to better convey their idea to the consumer. The modern age is characterized by information overload. The best choice in this case is simplified illustrations that contain the main thoughts and ideas. The absence of minor details will help draw attention to the very essence of art. 2020 is the time of simplified illustrations, more reminiscent of children's drawings than the creations of experienced artists.
graphic design trends 2020 author illustrations
It is important to understand that in 2020, more and more brands will use this type of illustration . This, in turn, will lead to a decrease in the effectiveness and uniqueness of graphics. You should choose original, abstract images to be a competitive company.
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5. Patterns and textures
Today, there is a noticeable increase in the use of patterns and textures, but you should not use them like your competitors. The trend of 2020 will be a combination of several patterns in one design , in several of its parts.
Virtual network users are faced with a lack of texture and volumetric images. For this reason, the full immersion format is becoming increasingly popular.
graphic design trends 2020 textures and patterns
Graphic design has picked up the trends of recent years. The triumph of gradients is replaced by the triumphant return of realistic textures. Contours and graininess make you want to touch what you see. This allows us to talk about the prospects of this trend, especially in experiental design.
6. Color scheme for 2020
Pantone Color Institute experts have suggested naming the main color of 2020 as a shade of blue. It is listed under number 19-4052. Its other name is “classic blue” (ClassicBlue).
According to Pantone representatives, this shade can be described as "an encouraging presence that can inspire confidence and calm." This blue color will be associated with stability and constancy, which are lacking in the modern world. People are always in a hurry, tired of the excess of information they receive. They lack trusting communication and honesty. Classic blue will help you calm down and collect your thoughts.
The specialists of the Institute of Color decided to make a real gift for people. They wanted consumers not only to learn about the main shade of the year, but also to experience a multi-sensory experience that would be associated with the classic blue color. Thematic images with sound tracks were created , a thematic fragrance and a special fabric were invented . Cooperation with representatives of global companies allowed them to even come up with a tea mixture, as well as a multimedia installation in honor of the main color of the year.
graphic design trends 2020 pantone of the year
It is important to mention that the Institute of Color has been choosing the main shade of the year for 20 years. The experts' predictions are based on the analysis of many social trends that can influence various industries, including design and fashion.
7. Isometry
Creating three-dimensional objects in two dimensions is a trend that has been actively developing this year. Designers can touch the miracle of creating an entire universe in a small space. You will have to spend some time to study all the details of this universe.
The picture appears clean and simple . You won't have to spend a lot of time studying it. Experts note the presence of depth, which flat design cannot boast of. It is isometry that will help to show all the possibilities of the general appearance of the area, any program. Isometric design will not conflict with most trends. In the picture, you can note a simple gradient of purple and blue colors. If you add a few futuristic elements, the appearance of the building will change. This picture will attract the attention of consumers.
Isometric example. graphic design trends 2020
Illustration creation occupies a leading position in the list of graphic trends. It is difficult to find a modern web resource in the design of which they would not be used. In 2020, isometric illustrations dominate. They are 2D graphics in three-dimensional space.
Designers should pay attention to isometrics to create a stunning atmosphere. It will look equally good in both animation and static projects.
8. Neutral shades
For several years, bright colors have been popular: toxic green, bright blue, electric yellow. They were actively used in design to stand out from the competition. 2020 will mark the arrival of muted colors. They are the complete opposite of bright shades.
When working with a white background, light , neutral shades should be used to develop a corporate identity . In the case of a black background, the opposite trend will be observed. Muted shades can be used to make the content easier to perceive during reading. Bright color palettes have been popular for many years. In 2020, specialists should pay attention to more neutral shades. Pay attention to the company "Apple". Marketing specialists replaced the new product colors with a more muted tone.
Pastel Shades - Graphic Design Trends 2020
This type of color gives the product a modern look, relevance, and compliance with modern trends. The design looks more natural. When updating graphic design in 2020, it is worth paying attention to the muted color palette. Do not completely deny the shades of your brand. You can always use a secondary color palette, in which muted colors dominate .
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What trends will we have to say goodbye to in 2020?
Parallel scrolling . For several years, web resources have used this technique. Its peculiarity was the scrolling of the background together with the foreground. In this case, there was a greater or lesser speed of movement of images, text. f the site, problems with loading the web page could arise. This caused an outflow of users. No one wants to wait for the site to load completely.
Too complicated design. Minimalism reigns in the modern world. Previously, you had to pay attention to every little thing. From the variety of fonts, the abundance of images to similar elements. Today, the user values quick access to data. There is no point in simply looking at pictures, which are in abundance on every site.
Outgoing trends 2020 what is no longer fashionable
Excessive diversity. There was a time when web resources contained a huge number of different fonts, geometric shapes, shades. In the modern world, these features can rather repel than attract attention. Pictures look incorrect, as if a little bit of everything was placed on the site. There is no sense of involvement in something original, unique. It's time to turn on your imagination, think about how to stand out from the competition.
Too lush, complex combinations. Experts say that attention to detail is necessary, but everything is good in moderation. You should not use excessively decorated illustrations. It is important to conclude cooperation with profitable clients. They need a quick result, therefore, no lushness. Only simplicity, only japan telegram minimalism.
Conclusion
The most important feature of the trends of 2020 is that they can be combined, choose something of your own. This in turn will allow you to achieve the creation of something unique, new in 2020. 2020 is a time of artistry, creativity, and imagination.
In 2020, we will have to combine disparate aspects from the past and the future, the organic and the geometric, the artificial and the real. Experts took into account current trends and people's moods. Everything will start with electrification, so we must remember this.
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