Currently, we can find several content management systems (CMS) for creating, developing and publishing blogs, the most common being: WordPress, Blogger, Tumblr, Wix and HubSpot.
Each platform has its own characteristics, advantages, benefits and also some difficulties and limitations - for example, Wordpress, one of the best-known and most popular systems in the corporate world, has great features: it is easy to use and has dozens of integrated plugins with native integration , on the other hand, it requires its own infrastructure to run the environment, has a high risk of invasion , that is, it needs constant updates and also has limitations in terms of measuring and personalizing experiences.
HubSpot's blogging tool is one of the most complete and easy-to-use on the market, and it is fully integrated with HubSpot's other marketing and sales features.
The functionality allows you to write, optimize, publish and france companies email list blog content in one place, personalizing the delivery of experiences in micro-moments according to your consumers' buying journey.
I have listed here the reasons why you should adopt HubSpot's blogging tool in your company.
HubSpot Blog Tool
10 Reasons Why You Should Use HubSpot's Blog Feature
Technology infrastructure:
You will have your corporate blog hosted on HubSpot's advanced technology infrastructure, AWS. This is an excellent advantage for your marketing and technology teams. In practice, you will automatically receive all software and infrastructure updates at no additional cost, without allocating time from the technology area or hiring a vendor to manage this.
Have you ever thought about how much easier your life will be?
Information Security:
Security is the most important issue at HubSpot. The security and risk governance policies adopted by HubSpot are of the highest level, with processes, resources and controls in place to protect and meet the needs of all customers who use the tool. All this at no additional cost to your company. This guarantees 99.9% security for your corporate blog.
Avoid any threat or risk of attack on your blog, sleep well with HubSpot
Integrated SEO / Google Optimized
HubSpot's blogging tool has native Onpage SEO parameterization features for a post page, and the entire page structure can be optimized to accelerate its ranking on Google. It's impressive how easy it is to configure SEO in HubSpot without any plugins. You can review title length, article meta description, H1, H2, internal links, etc. All on a single screen.
HubSpot SEO Blog
Forget about plugins, have it all inside HubSpot.
Content personalization:
A very advanced feature within HubSpot is the possibility of individualized content customization for all contacts within the database. You can customize a banner (call to action) for leads that are in the qualification process, deliver an exclusive video or success story to leads that are in negotiation with the sales team - and much more. You can also recommend content to contacts who accessed the contact page or requested a demo of your software and did not advance in the funnel.
It's incredible. Your marketing at a high level.