Average purchases per year: 5
Average client lifetime: 5 years
Total purchases by customers ove russian email list r their lifetime: 25
Ave revenue per customer: $2,500
Number of your customers who are recurring clients: 10
Recurring Lifetime Customer Value: $25,000
Average one-off purchase per customer: $100
Total purchases by customers over their lifetime: 1
The average revenue per customer: $100
Number of your customers per year: 100
Non-recurring Lifetime Customer Value: $10,000
Total Business Customer Lifetime: $35,000
As you can see, understanding how much every customer is worth to your business can help you plan and market your business more effectively. You may realise that there is a certain sector of clients who are highly profitable over time due to their repeat spending.
Top types of recurring customers
Top types of recurring customers include subscription box services, membership sites, and memberships to exclusive clubs. These customers are more likely to stay with your business in the long run and provide a steady stream of revenue. You can provide incentives that further encourage loyalty such as discounts or free shipping and use this information to craft marketing campaigns specifically aimed at these types of customers.