According to research carried out by the Economist Intelligence Unit (EIU), commissioned by UK Trade & Investment (UKTI), investments in digital marketing will surpass traditional marketing by 2020 and digital content will be the equivalent of 80% of global consumption in entertainment and media.
In Brazil alone, between 2006 and 2010, spending on this niche grew by 56%.
According to data from Bain & Company, investment in digital marketing in Brazil was R$8 billion what is whatsapp number in philippines and this represents 18% of media investments and this number is only expected to grow.
So it is no wonder that more and more companies have adopted this strategy with the aim of achieving increasingly expressive results.
We can mention the energy drink brand Red Bull, which decided to invest in Inbound Marketing and achieved several successful cases.
In 2012, the company sponsored a real-time video of Feliz Baumgartner's stratosphere jump using only a parachute. The slogan used was: Red Bull gives you wings to another level.
The broadcast received 8 million simultaneous views on YouTube, 87 thousand subscribers on the channel and more than 700 thousand interactions on the official Facebook, in addition to 3 million tweets on the same day.
Not to mention the direct increase in sales of the energy drink and the support for scientific research through an unprecedented feat that moved the world.
The brand also has Red Bull TV and The Red Bulletin, a magazine constantly updated with content relevant to its audience.