To identify and define each of them, we must choose a target market, assess which internationalization strategy is most appropriate and evaluate the cost of implementing it.
The easiest way is to start by hypothesizing a replica as similar as possible to the model that operates in the country of origin, which we already know works in its original environment and we have a lot does thailand use telegram of information about it. Then, as we learn more about the new environment in which we aspire to enter, we will adapt the model we already have to this new reality.
There are many factors to take into account in this process of adapting our model. Among others, we must consider:
It is interesting to attend events and meetings of people in the sector to network and better understand the opportunities and threats that doing business in other countries can entail.
In Spain we have ICEX (Institute of Foreign Trade), a public body responsible for promoting Spanish companies internationally, improving their competitiveness and attracting foreign investment.