In fact, as you can see in the example piece, it is the perfect opportunity to generate engagement with your company's followers by creating social and, above all, human strategies . Strategies that manage to excite and persuade.
Various neuromarketing studies have revealed that customers are not attracted by rational messages. Visual content that arouses emotions is what generates the most reactions.
6.- LGBT+ Pride Day
Pride Season Newsletters
Social marketing is another aspect that you should learn to use during 2019. And there are seasonal newsletters that can help you humanize your brand, show the social causes you fight for, empathize with your clients and surprise your potential audience. In this case, LGBT+ Pride Day is ideal.
Appealing to emotions and referring to social causes is perceived differently in the minds of users. So much so that it manages to reach the recipient in a different way. It manages to enter the hearts of the public. And even the brain processes this type of content differently.
With your newsletter you can unleash your creativity and play with all kinds of visual content. In fact, the use of all kinds of colors is more than accepted these days. Why not show that your company is open and fights for all social causes?
7.- Back to school
back to school seasonal newsletters
Without a doubt, the return to school marks a before and after in all digital calendars. September is a month of “ back to routine ” that leaves no one indifferent . In fact, all brands work hard in summer to be prepared for this month.
Back-to-school campaigns include children and school supplies. As well as all kinds of new stationery, new backpacks or special pens. And most of them have a fun and dynamic touch. However, many sectors can take advantage of the opportunity by creating appropriate seasonal newsletters.
In this case, Zara has opted to create its own seasonal newsletters using Hero Images to capture the attention of subscribers.
8.- Black Friday and Cyber Monday
Halloween behind us, you'll arrive at Black Friday in November, a date that not only deserves filipina whatsapp all kinds of seasonal newsletters, but also deserves all the attention in the world. Above all, because it is the biggest shopping day worldwide.
You can use your newsletter to include the most attractive discounts, ideas and suggestions for possible purchases, etc. However, what will resonate most with users is if you share valuable information and, above all, if it is personalized. If you show someone exactly what they want to see, there will be a greater chance that they will click and that future conversions will take place.
9.- Christmas
Christmas seasonal newsletters
The year closes with one of the great seasonal newsletters that can never be missed. The one that opens the Christmas season . In this case, if there is something you have to consider when developing Christmas campaigns and seasonal newsletters it is:
Seasonal newsletters for Christmas need to be wrapped in a compelling, contextual theme that grabs attention.
If you want your emails to stand out in your potential audience's inbox, you'll need to design powerful, eye-catching email subject lines .
The template you choose should effectively convey the message.
As you can see, seasonal newsletters go beyond the seasons of summer, spring, autumn and winter. Each important event marks a new season, a new path. And your brand must be prepared to cover each change. Do you think it is?
In this case, try creating your campaign with the email marketing tool, MDirector. You will have at your disposal a professional email marketing platform that will provide your business with all the necessary tools to ensure that your emails retain as many customers as possible.
Would you like to create seasonal newsletters and get real results? Get in touch with us!