Email subject line 6: Top home deals at LOW prices!
Email subject line 7: DEALS ending russian number whatsapp SOON (this time for real!)
Email subject line 8: THIS. IS. IT.
Browse Abandonment Email Subject Lines
While the majority of this post has focused on cart abandonment triggered email campaigns, the same principles apply to browse abandonment.
Browse abandonment emails follow the same structure as abandoned cart emails. The main difference is one of customer intent. In cart abandonment, the visitor has already placed an item in their cart, whereas browse abandonment occurs further up the funnel, before the visitor has taken that action.
For browse abandonment email subject lines, use this post as a guide.
However, to build a full browse abandonment campaign that increases conversions, click here.
Above, Zaful uses a combination of tactics in their browse abandonment email. From their subject line which makes use of breaking characters to the curiosity based "unused coupons".
How one Barilliance Customer Improved CTR by 26.96% with one Subject Line Change
Lastly, I want to share with you the power of testing different abandoned cart email components.
Barilliance comes with A/B testing that allows you to experiment and achieve higher results over time. Skandium, a furniture eCommerce store, tested two versions of their subject line and found a dramatic increase in CTR using dynamic product injection (+26.96% CTR).
Next Steps
The subject line is the first line of a cart abandonment email. You still have a long way to go. Below are some additional resources for you as you build out your own cart abandonment campaign.
Cart Abandonment Email Templates - Learn the best strategies with complete cart abandonment email templates here.
Shopping Cart Abandonment Guide - Learn how to put together an entire shopping cart abandonment campaign here.
Request a Demo - Learn how Barilliance empowers hundreds of retailers to execute these strategies here.
Shopping Cart Audit - Request a free cart abandonment audit. Receive annotated screenshots and action steps to recover sales here.