Objectives of a Good Marketing Plan
Keeping in mind that a marketing plan is made to set objectives and organize their scope, keep in mind the characteristics of these objectives. If you define this stage well, you will have a solid foundation for developing strategies and measuring the progress of your marketing plan. To do this, it is useful to keep in mind the SMART objectives (an acronym for the terms specific, measurable, achievable, relevant, time-bound ).
Under this guidance, we tell you three of the most important objectives to define the bases of your marketing plan:
Establish where your company is located
Before embarking on any marketing strategy, it is crucial to understand your company’s current position. Analyze your competitive situation, your market share, and the public’s perception of your brand.
This analysis will help you identify strengths and weaknesses and visualize the challenges and opportunities you need to address.
Define where you want to go
Once you understand where you stand today, it’s critical to set clear, realistic goals for the future. Where would you like your company to be in the next few months or years?
Setting specific goals will give you a clear vision of the direction you need to take and help you stay focused on the path to success.
Investigate how to achieve the goals
Once you've set your goals, it's time to research and plan the actions needed to achieve them.
Research marketing strategies and tactics that could be effective for your business. Examine how you can leverage your strengths, overcome your weaknesses, and take advantage of the opportunities that the market offers.
A thorough analysis of your resources will help you develop a solid and realistic action plan.
Companies that have a well-defined marketing plan are more likely to achieve goals and singapore business email list increase sales.
A digital marketing plan is a document that details the objectives and tasks to be accomplished by your company through online channels.
Although it has similarities with the marketing plan, its digital version is 100% oriented towards the efforts made in online channels, as well as the objectives that will be met through them.
To do so, follow these steps:
Step 1: Know Your Target Audience Thoroughly
Who are they? Where do they hang out? What are their cultural and digital consumptions?
One way to define your target audience is to create your buyer persona . This is a description of who your ideal customers are.
This usually includes demographic information about a fictitious buyer: their needs, motivations, preferences, biographical information… Even a photo, to make it closer to reality.
Step 2: Spy on your Competition
Create a spreadsheet with rows for your top competitors and research them to see how they use digital marketing channels to reach their customers.