Remarketing is a strategic approach in digital marketing that allows you to re-engage with users who have previously visited your website or used your mobile app. The main idea behind remarketing is to recapture the attention of those customers who did not complete their purchase or did not perform the target action.
How does remarketing work?
Remarketing is based on installing ceo email list tracking pixels and cookies on users' devices. When a user visits your site, their browser remembers that visit, and you get the opportunity to show them ads at the exact moment they might be interested. Let's say a user viewed a certain product but didn't buy it. Remarketing will allow you to show them ads for that product when they surf the Internet.
remarketing
Why do you need remarketing?
1. Increase conversions
One of the main benefits of remarketing is the ability to increase conversions by re-engaging users who are already familiar with your brand or products. This significantly increases the chances of completing a purchase, since the user has already shown interest in your offer for some reason.
2. Building brand recognition
Remarketing helps you maintain a connection with your customer and build brand recognition. Frequently repeated advertising messages help keep your product in the user’s mind, making them more receptive to future offers.
3. Increase the likelihood of purchase
Often users need extra time to consider their purchase. With remarketing, you can remind them of your offer when they are probably ready to make a purchase decision.