The goal is not only to provide transparency about the ads displayed in the app, but also to make it easier to find information about advertisers and creatives used.
But before we get into it, let's define what it is exactly and how it works.
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What is Facebook Ads Library?
As Facebook itself states taiwan whatsapp number on its page: The Ad Library offers advertising transparency by providing a comprehensive, searchable collection of all ads currently running across Facebook apps and services, including Instagram .
Who can access the Facebook Ads Library?
Here's the cool part. Anyone, whether they have a Facebook account or not, can access this library to gather information about any currently active ad, even those ads that wouldn't otherwise appear in your news feed due to your chosen targeting.
In short, Facebook Ad Library is a place where you can find the ads that are active at the time of your search, with information about the platforms on which they are being printed and the date of publication.
How does the Facebook Ads Library work?
Facebook makes it easy to see who is running ads and what ads they are running. You can access the tool through this link .
The first thing, once you reach this page, is to perform a search for your main competitors.
Once you've found a business and clicked on it, you should see a screen like the one below, detailing top-level information about the business.
Once you scroll down, you'll be able to see all the ads they're running with some handy filters you can toggle between. You can see which ads are running in which countries, which ads are live, which ads are running in a certain time frame, and which ads are running on Facebook, Instagram, Audience Network, and Messenger.