The content we find on the Internet must go through a verification process email lists uk to ensure that it complies with the requirements to be published in the different web media. This is an important issue if the purpose of the publication is to make money with content marketing . If you are still not clear on this issue, below is a list of 5 simple steps to make a post optimized for SEO:
1. Research the topic
Before posting about a specific topic, it is advisable to do some research on it in order to have clear and accurate information. In fact, you should check that the information is up to date since there is a lot of outdated content on the Internet.
Another alternative is to use a keyword search engine, such as SEMrush and KeywordTool.oi, which charge a fee to use. With these tools you can include text strings in your searches so that Google and other search engines will show them more often.
2. Use different H1, URL and titles
A basic aspect that ends up being ignored when making optimized posts is the ability to use different names for the URL and title of your blog. Some platforms such as WordPress use a URL similar to the title of the article by default. Likewise, for HTML code purposes, what we consider a title is actually a section in which we can include additional details.
Detailing each of these aspects, we have that the H1 must be descriptive enough to be able to capture the client's attention through keywords. The URL, in turn, must be descriptive and short in terms of characters. While the title must contain the key information of the article in question.
3. Use internal links
Using internal links to other content will help increase the dissemination of the content through links and tags. You can include these in some section of the article, preferably at the end.
In this way, you can add all the information you consider relevant and then invite readers to consult other entries, whose links should be placed in some section of the text. This option allows users to consult additional material that validates the information that has been previously consulted.
4. Use external links
In addition to using old posts from the same website, you also have the option of using content from external sources to make optimized posts. The benefit of this is that search engines can take the paths of these links and direct them to your page.
One of the most commonly used resources for this type of case is Wikipedia. However, you can place links to other websites, including specialized blogs or forums. In fact, through the use of external links, search engines are able to more efficiently thematize the content, which can be included in the results with more precision. Any link that can advertise your service or product is also valid.
5. Integrate the content
There's no point in sharing content that goes unnoticed. To avoid this from happening, link other posts to the post in question and you'll see good results. It's important that the post you want to share is related to the content.