SEO for Businesses: Keyword Research
Posted: Sun Dec 22, 2024 8:18 am
SEO positioning is key for any company to achieve success. To implement a good positioning strategy, it is necessary to start with a keyword study or Keyword Research, and that is the starting point!
Throughout this article, Bloo Media, as an agency specializing in SEO, will tell you some of the most important details about this process.
table of contents [ show ]
What are keywords?
Keywords are words or terms made up of several words that Internet users use when carrying out a search in order to obtain an answer. In simpler terms, they are search tools for users.
But what do keywords mean canada whatsapp number list for marketing professionals and businesses? Keywords are much more than a search tool. For SEOs, this term refers to a strategic tool that we use to direct our websites, whether blogs, corporate websites or online businesses. It is what allows our content to be displayed to the user when they perform a search on the Internet.
From a business perspective, keyword research is all about better understanding your target market and how they search for your content, services, or products.
Types of keywords
What types of keywords are there? Well, there are several classifications, let's start.
Keywords by Length
Short tail keywords – Generic
Generic keywords are composed of a single term that has a high search volume, so they are usually more difficult to position and have a low conversion rate. For example, “Agency”
Keywords Medium tail
These keywords are made up of two or three terms and have fewer monthly searches than short-tail keywords. Even so, they are already beginning to target a user with more specific intentions and a higher probability of conversion than the previous group. An example of this to continue with the previous theme would be “SEO Agency”. These are widely used for landing pages.
Throughout this article, Bloo Media, as an agency specializing in SEO, will tell you some of the most important details about this process.
table of contents [ show ]
What are keywords?
Keywords are words or terms made up of several words that Internet users use when carrying out a search in order to obtain an answer. In simpler terms, they are search tools for users.
But what do keywords mean canada whatsapp number list for marketing professionals and businesses? Keywords are much more than a search tool. For SEOs, this term refers to a strategic tool that we use to direct our websites, whether blogs, corporate websites or online businesses. It is what allows our content to be displayed to the user when they perform a search on the Internet.
From a business perspective, keyword research is all about better understanding your target market and how they search for your content, services, or products.
Types of keywords
What types of keywords are there? Well, there are several classifications, let's start.
Keywords by Length
Short tail keywords – Generic
Generic keywords are composed of a single term that has a high search volume, so they are usually more difficult to position and have a low conversion rate. For example, “Agency”
Keywords Medium tail
These keywords are made up of two or three terms and have fewer monthly searches than short-tail keywords. Even so, they are already beginning to target a user with more specific intentions and a higher probability of conversion than the previous group. An example of this to continue with the previous theme would be “SEO Agency”. These are widely used for landing pages.