Content Marketing Institute
Posted: Sun Dec 22, 2024 8:22 am
The consideration stage
When a prospect has something clearly defined and has given a name to their problem or opportunity, they have committed to researching and understanding all available methods and means to solve the defined problem or opportunity.
The decision stage
This is when a prospect has decided on their solution strategy, method or approach.
To make a campaign truly successful you need to know what works, what doesn't , and how to implement new solutions and improve in the most efficient way possible. And, again, the only way to do this is by taking the time to analyze your work.
To understand this more thoroughly, I suggest you watch this video, made by Google, called “Micro-moments ” where they explain in a simple way how users search within their platform and how they make decisions.
Blogs about Inbound Marketing
In alphabetical order, here is a list of some of the blogs about Inbound Marketing that you should check frequently to stay up to date and informed on this topic.
1. Adhere Creative
This blog belongs to an Inbound Marketing and brand development agency. The main focus is to show the Inbound perspective in branding and design.
His language is very comfortable and accessible. He conveys his main ideas very easily.
With a complete focus on Content Marketing , this blog produces daily materials that aim to help people with the basic steps in content production strategy.
In addition to blog posts, they disseminate case studies and textbooks to educate the taiwan business email list public on content marketing strategies.
3. Copyblogger
Since the main strategy of Inbound Marketing is content production , Copyblogger focuses on this area. It intends to help in developing content that is relevant to customers, leading to converting visitors into potential customers.
4. FeverBee
This blog is about a very important part of Inbound Marketing strategy: growing an online community.
Without a doubt, the blog presents the best guide and practical advice for building communities that talk about your topic .
FeverBee is, of course, a must-read blog for anyone working with Inbound Marketing.
5. Heidi Cohen
This blog is self-titled “practical marketing guide.
The blog's tips cover knowledge on social media marketing, content marketing, and mobile app development.
6. Hubspot
Hubspot is responsible for naming and explaining the concept of Inbound Marketing . It’s no wonder they produce such valuable material on their blog.
If you want to know what your way of describing an Inbound Marketing strategy should look like , you'll find tips and more tips on blogging at Hubspot.
7. Problogger
Written by Darren Rowse, considered the “godfather” of blogging, Problogger is a specialist in giving advice to those who want to venture into this world.
It stands out because it is able to help people who are just starting a blog and also those who already have some experience and want to improve even more.
8. Quicksprout
Written by Neil Patel, in a very light language, the blog has the main objective of helping online content producers to increase traffic to their sites .
He produces highly educational content, from beginner's guides to advanced SEO tips , conversion optimization, marketing automation, content production and various topics of interest to those who work with Inbound Marketing.
9. SEOmoz
This blog is about SEO, one of the main ways to get traffic to blogs is through organic search .
Additionally, since Google is always changing its rules, the blog offers tips on techniques that can be effective in increasing organic traffic , as well as techniques that will have significant results.
10. Social Media Examiner
Because Inbound is all about the interaction between the brand and the prospects, the use of social media becomes critical. This is the ideal blog to learn how to use social media to your advantage.
When a prospect has something clearly defined and has given a name to their problem or opportunity, they have committed to researching and understanding all available methods and means to solve the defined problem or opportunity.
The decision stage
This is when a prospect has decided on their solution strategy, method or approach.
To make a campaign truly successful you need to know what works, what doesn't , and how to implement new solutions and improve in the most efficient way possible. And, again, the only way to do this is by taking the time to analyze your work.
To understand this more thoroughly, I suggest you watch this video, made by Google, called “Micro-moments ” where they explain in a simple way how users search within their platform and how they make decisions.
Blogs about Inbound Marketing
In alphabetical order, here is a list of some of the blogs about Inbound Marketing that you should check frequently to stay up to date and informed on this topic.
1. Adhere Creative
This blog belongs to an Inbound Marketing and brand development agency. The main focus is to show the Inbound perspective in branding and design.
His language is very comfortable and accessible. He conveys his main ideas very easily.
With a complete focus on Content Marketing , this blog produces daily materials that aim to help people with the basic steps in content production strategy.
In addition to blog posts, they disseminate case studies and textbooks to educate the taiwan business email list public on content marketing strategies.
3. Copyblogger
Since the main strategy of Inbound Marketing is content production , Copyblogger focuses on this area. It intends to help in developing content that is relevant to customers, leading to converting visitors into potential customers.
4. FeverBee
This blog is about a very important part of Inbound Marketing strategy: growing an online community.
Without a doubt, the blog presents the best guide and practical advice for building communities that talk about your topic .
FeverBee is, of course, a must-read blog for anyone working with Inbound Marketing.
5. Heidi Cohen
This blog is self-titled “practical marketing guide.
The blog's tips cover knowledge on social media marketing, content marketing, and mobile app development.
6. Hubspot
Hubspot is responsible for naming and explaining the concept of Inbound Marketing . It’s no wonder they produce such valuable material on their blog.
If you want to know what your way of describing an Inbound Marketing strategy should look like , you'll find tips and more tips on blogging at Hubspot.
7. Problogger
Written by Darren Rowse, considered the “godfather” of blogging, Problogger is a specialist in giving advice to those who want to venture into this world.
It stands out because it is able to help people who are just starting a blog and also those who already have some experience and want to improve even more.
8. Quicksprout
Written by Neil Patel, in a very light language, the blog has the main objective of helping online content producers to increase traffic to their sites .
He produces highly educational content, from beginner's guides to advanced SEO tips , conversion optimization, marketing automation, content production and various topics of interest to those who work with Inbound Marketing.
9. SEOmoz
This blog is about SEO, one of the main ways to get traffic to blogs is through organic search .
Additionally, since Google is always changing its rules, the blog offers tips on techniques that can be effective in increasing organic traffic , as well as techniques that will have significant results.
10. Social Media Examiner
Because Inbound is all about the interaction between the brand and the prospects, the use of social media becomes critical. This is the ideal blog to learn how to use social media to your advantage.