An example of a competitor's domain entered
Posted: Sun Dec 22, 2024 8:32 am
Use audience research tools like One2Target .
This gives you all the information you need to better understand your target audience.
Open the tool, enter at least one competitor's URL and click " Analyze ."
An example of a competitor's domain malaysian numbers entered into One2Target's search bar
You'll first see demographic information about this audience's age, gender, and location:
"Demographics" panel for "" in the One2Target tool
Next, click on the " Socioeconomics " tab to find out your household size, income level, employment status, and educational level:
"Socioeconomics" dashboard for "" in the One2Target tool
You can even see which social media platforms they use by going to the “ Behavior ” tab.
"Behavior" dashboard for "" in the One2Target tool
How can you take advantage of all this information?
Let's break it down:
Age and gender : This gives you an idea of the type of language and references you should use in your marketing materials. For example, if your audience is predominantly millennial women, this lets you know what types of examples will be most relevant to them.
Household size and income level : These can indicate your audience’s purchasing power and lifestyle. For example, a lower-income audience may need more convincing about the value of your product for its price.
ility
This gives you all the information you need to better understand your target audience.
Open the tool, enter at least one competitor's URL and click " Analyze ."
An example of a competitor's domain malaysian numbers entered into One2Target's search bar
You'll first see demographic information about this audience's age, gender, and location:
"Demographics" panel for "" in the One2Target tool
Next, click on the " Socioeconomics " tab to find out your household size, income level, employment status, and educational level:
"Socioeconomics" dashboard for "" in the One2Target tool
You can even see which social media platforms they use by going to the “ Behavior ” tab.
"Behavior" dashboard for "" in the One2Target tool
How can you take advantage of all this information?
Let's break it down:
Age and gender : This gives you an idea of the type of language and references you should use in your marketing materials. For example, if your audience is predominantly millennial women, this lets you know what types of examples will be most relevant to them.
Household size and income level : These can indicate your audience’s purchasing power and lifestyle. For example, a lower-income audience may need more convincing about the value of your product for its price.
ility