Choose the right items
Think about the products you decide to poland phone number discount. Especially if your brand is not well-known, focus on the most sellable products also based on the season. Don't use Black Friday for products you can't sell: surely some uncertain person will be able to take advantage of the discount but if you want to make a splash? I suggest you go for the best-sellers.
Move before Black Friday
The key phase of Black Friday is Pre-Black Friday . About 1 month before you should adjust your entire advertising set just to get to Black Week with the public already warmed up and ready to buy. This way you can focus only on those who know you, follow you, have seen your products and interacted with them. Cold selling, especially for small budgets and with little-known brands, can only be a cost. This is why the previous month is the key to everything, but shall we see it better later?
Don't abandon everything after Black Friday
Play all the audience data collected for the last final rush of Christmas. Here too, consider the timing: for online sales, the games often close around December 15th. This is because people move in advance with their purchases and do not go too close to Christmas with the risk of missed deliveries.
How long should you run your Black Friday campaign?
One of the first questions you should ask yourself is: how long do we make this Black Friday last? To boost advertising, I recommend that you do it for at least a few days, to allow everyone to be reached by the ads: one-day campaigns are more problematic to manage in terms of optimization. Some options
Black Week: starts on Monday and ends the following Monday with Cyber Monday
Black Weekend: Friday to Sunday
Black Weekend + Cyber Monday: Friday to Monday
What are your competitors doing?
Find out with Advertising Research
Once these aspects have been defined, we need to plan a timeline identifying phases and key moments for the Black Friday strategy.