Backlinks Guide for Startups (and Why They’re So Important!)
Posted: Sun Dec 22, 2024 8:32 am
Remember last week when you checked your site analytics and noticed a visit from a “referring site”? Upon further investigation, you determined that someone had mentioned your startup in an article about emerging technology and included a link to one of your landing pages. Pretty cool, huh?
Startup Backlinks
That was a backlink, and there are compelling reasons to spend some of your marketing time and energy building more of these links.
Why are backlinks important?
98 % of search engine traffic comes from organic results . If you want your website to be found by potential customers, you need to make sure that it ranks high in the search engine results pages ( SERPs ). Backlinks are one of the most important factors that Google uses to rank websites, so building backlinks is essential for any new business that wants to succeed on the internet.
The average website with 100 backlinks receives 50% more traffic than one with zero backlinks , proving that even a few backlinks can make a big difference in website traffic.
A study by Backlinko found that the top 100 websites have an average of 3.8 million backlinks . This shows that the most successful websites have a considerable number of backlinks.
The quality of backlinks is more important than the quantity of backlinks. Having a few high-quality backlinks from reputable websites is better than many low-quality backlinks from spammy websites.
It can take time to build backlinks. It is essential to be patient and consistent when building backlinks. It may take several months or even years to see the full benefits of backlinks.
There is no better way to strengthen your SEO, create buyer personas, attract new site visitors and eyeballs to your content, and start raising your authority in the ever-important eyes of Google.
Backlinks: The Basics and Why You Should Care
Simply put, a backlink is a link on another site that points to a page on your sit cellphone number philippines format For example, when you write a guest blog post , any links you put in your author bio or include in the post itself (this is a great technique we’ll talk about later) that take visitors to your About page or a product landing page, or a sign-up page for your next webinar — those are all backlinks.
Now, as to why all of this should matter enough to you to devote your valuable entrepreneurial time and energy to it, there's more to that story.
Google has always given a lot of power to backlinks; however, a few years ago, it started to change things up. Gone are the days when you could publish a blog on a throwaway domain and fill it with backlinks to your main site. This activity now counts against your SEO and can hurt your authority. That said, there are still three ways quality backlinks can help:
1. Indexing
In order for people to find you through Google, Google has to find you first. To do this, and to keep up with the flood of new domains appearing online every day, it employs “spiders” that crawl the Internet looking for new sites. They then index everything they find, meaning they now have a record of all the content on your page and a marker that tells them what already exists so they can identify new content when it is published.
What’s the quickest way to convince Google to index your site and boost your ranking simultaneously? Quality external links. Reach out to industry leaders to publish a guest post on their blog. Submit to the top directories in your industry. Make sure your Yelp page is up to date and has the right links. Each of these actions will increase your authority and the speed with which Google finds and indexes your site, which will, in turn, further increase your overall SEO pull and get your site in front of more search engines.
Startup Backlinks
That was a backlink, and there are compelling reasons to spend some of your marketing time and energy building more of these links.
Why are backlinks important?
98 % of search engine traffic comes from organic results . If you want your website to be found by potential customers, you need to make sure that it ranks high in the search engine results pages ( SERPs ). Backlinks are one of the most important factors that Google uses to rank websites, so building backlinks is essential for any new business that wants to succeed on the internet.
The average website with 100 backlinks receives 50% more traffic than one with zero backlinks , proving that even a few backlinks can make a big difference in website traffic.
A study by Backlinko found that the top 100 websites have an average of 3.8 million backlinks . This shows that the most successful websites have a considerable number of backlinks.
The quality of backlinks is more important than the quantity of backlinks. Having a few high-quality backlinks from reputable websites is better than many low-quality backlinks from spammy websites.
It can take time to build backlinks. It is essential to be patient and consistent when building backlinks. It may take several months or even years to see the full benefits of backlinks.
There is no better way to strengthen your SEO, create buyer personas, attract new site visitors and eyeballs to your content, and start raising your authority in the ever-important eyes of Google.
Backlinks: The Basics and Why You Should Care
Simply put, a backlink is a link on another site that points to a page on your sit cellphone number philippines format For example, when you write a guest blog post , any links you put in your author bio or include in the post itself (this is a great technique we’ll talk about later) that take visitors to your About page or a product landing page, or a sign-up page for your next webinar — those are all backlinks.
Now, as to why all of this should matter enough to you to devote your valuable entrepreneurial time and energy to it, there's more to that story.
Google has always given a lot of power to backlinks; however, a few years ago, it started to change things up. Gone are the days when you could publish a blog on a throwaway domain and fill it with backlinks to your main site. This activity now counts against your SEO and can hurt your authority. That said, there are still three ways quality backlinks can help:
1. Indexing
In order for people to find you through Google, Google has to find you first. To do this, and to keep up with the flood of new domains appearing online every day, it employs “spiders” that crawl the Internet looking for new sites. They then index everything they find, meaning they now have a record of all the content on your page and a marker that tells them what already exists so they can identify new content when it is published.
What’s the quickest way to convince Google to index your site and boost your ranking simultaneously? Quality external links. Reach out to industry leaders to publish a guest post on their blog. Submit to the top directories in your industry. Make sure your Yelp page is up to date and has the right links. Each of these actions will increase your authority and the speed with which Google finds and indexes your site, which will, in turn, further increase your overall SEO pull and get your site in front of more search engines.