The third stage is aimed at identifying both the weak and strong points of the organization, using a comparison table that includes both positive and negative evaluations. Then, thanks to this table, we can determine the overall balance-evaluation of the company, which will allow us to determine its strategic changes and outline the direction in which our decisions regarding the company's future activity should go.
Summary
The strategic balance sheet of the company is a tool that not only allows us to thoroughly analyse our company, but also helps us to make business decisions that focus our attention on improving the company's operations. By optimising our company in this way, we can increase our profits or recover from the crisis that is affecting our company. However, it is important to remember that there is only one method of evaluation from which the appropriate conclusions must be drawn. The strategic balance sheet is such a complex tool that its application is very demanding, so we must take into account the rather high cost involved in carrying out an analysis of this type. In order for this analysis to be qualitative, we must hire high-level specialists to deal with this subject. Let us remember that the company's strategy is the basis, and the decisions we make can disrupt or reinforce this basis.

Natalia Marchelewicz