Once we know who we are, who we compete with
Posted: Sun Dec 22, 2024 8:54 am
and what customer profile think about feasible objectives for our business.
These can be general or specific.
The most normal thing is that we have a more ambiguous general number code philippines objective and several specific ones that help us achieve it.
For example, our overall goal may be to position ourselves as a go-to fast food company for dinner any day of the week.
To do this, we can set the following specific objectives:
Being able to offer a fast service . For example, the customer has to wait less than fifteen minutes.
Work on the image of the premises to attract potential customers.
Attract new customers .
Offer a good offer system to increase sales any day of the week.
3.- Structure actions and deadlines
Once we are clear about what we have and what our objectives are, it is time to plan concrete actions that will allow us to achieve them little by little.
It is important that we group them into different types. I have identified four main lines to implement in a marketing plan for a fast food company:
Image : actions related to the idea of increasing the prestige and visual appeal of the page. For example, modifying the logo, adapting the setting or taking better photographs.
Offer : Include new recipes or reinvent classic ones to attract more customers, include profitable accompaniments to complete the offer or increase the number of drinks.
Digital : all actions related to the digital environment such as working on social networks, creating content for a blog on the website or appearing on specialized portals.
Services : register on different platforms that offer an extra to the consumer, such as reservation websites or those that make home deliveries.
Key points to optimize
In addition to the more traditional points, we can also work on many other aspects within our marketing plan.
These key points to optimize are an extra that will really help us differentiate ourselves.
The best?
Most of them are accessible to everyone, they are free, and yet not everyone knows about them.
Enters through the eyes
Not only do we have to win over customers through their stomach, but entering through their eyes is also essential.
At this point, everything adds - or subtracts - from the menu to the setting; obviously including the dishes.
These can be general or specific.
The most normal thing is that we have a more ambiguous general number code philippines objective and several specific ones that help us achieve it.
For example, our overall goal may be to position ourselves as a go-to fast food company for dinner any day of the week.
To do this, we can set the following specific objectives:
Being able to offer a fast service . For example, the customer has to wait less than fifteen minutes.
Work on the image of the premises to attract potential customers.
Attract new customers .
Offer a good offer system to increase sales any day of the week.
3.- Structure actions and deadlines
Once we are clear about what we have and what our objectives are, it is time to plan concrete actions that will allow us to achieve them little by little.
It is important that we group them into different types. I have identified four main lines to implement in a marketing plan for a fast food company:
Image : actions related to the idea of increasing the prestige and visual appeal of the page. For example, modifying the logo, adapting the setting or taking better photographs.
Offer : Include new recipes or reinvent classic ones to attract more customers, include profitable accompaniments to complete the offer or increase the number of drinks.
Digital : all actions related to the digital environment such as working on social networks, creating content for a blog on the website or appearing on specialized portals.
Services : register on different platforms that offer an extra to the consumer, such as reservation websites or those that make home deliveries.
Key points to optimize
In addition to the more traditional points, we can also work on many other aspects within our marketing plan.
These key points to optimize are an extra that will really help us differentiate ourselves.
The best?
Most of them are accessible to everyone, they are free, and yet not everyone knows about them.
Enters through the eyes
Not only do we have to win over customers through their stomach, but entering through their eyes is also essential.
At this point, everything adds - or subtracts - from the menu to the setting; obviously including the dishes.