Aha this is a phenomenal way
Posted: Sun Dec 22, 2024 8:56 am
And you can get even more specific. So I could go long tail or longer tail and I can say, "Hey, they're looking in our neighborhood, in our specific region, or they're looking for particular features that we have or particular services that we uniquely offer." All of those things can help to narrow that, make that very, very obvious intent. Step 2: Highlight search volume and competition The second thing is you're going to want to highlight, probably with a slide or a presentation, showing this off in a reason simple fashion.
There are people searching for these types of terms, things like "Milwaukee dentist" or "Brewers free australian email leads Hill dentist," Brewers Hill being a neighborhood in Milwaukee, "Milwaukee dentists that accept Badger Care," a particular kind of insurance or dental discount, "Milwaukee pediatric dentists" serving kids. Makes sense. You want to show off the volume. This isn't like keyword research that SEOs would do. The keyword research that we would do would include different types of metrics, but you want to show them volume because you're trying to illustrate how many people are looking for these things each month, and then you want to show: Are you or are we ranking for this already, and are the people we think of as our top competitors in the market, the three dental practices right around us, are they ranking? If it's the case that they are, yes, yes, yes, no, no, yes a little, no.
to convince folks, even folks who are not necessarily motivated by the, "Hey, people are searching for us," they are often motivated by the, "People are going to our competitors instead of us because we haven't invested in this channel or in this practice." That can be a great case to make. Step 3: Start with AdWords, and show the cost->clicks comparison A lot of times you need to really prove it with small business owners, especially the skeptical ones.
There are people searching for these types of terms, things like "Milwaukee dentist" or "Brewers free australian email leads Hill dentist," Brewers Hill being a neighborhood in Milwaukee, "Milwaukee dentists that accept Badger Care," a particular kind of insurance or dental discount, "Milwaukee pediatric dentists" serving kids. Makes sense. You want to show off the volume. This isn't like keyword research that SEOs would do. The keyword research that we would do would include different types of metrics, but you want to show them volume because you're trying to illustrate how many people are looking for these things each month, and then you want to show: Are you or are we ranking for this already, and are the people we think of as our top competitors in the market, the three dental practices right around us, are they ranking? If it's the case that they are, yes, yes, yes, no, no, yes a little, no.
to convince folks, even folks who are not necessarily motivated by the, "Hey, people are searching for us," they are often motivated by the, "People are going to our competitors instead of us because we haven't invested in this channel or in this practice." That can be a great case to make. Step 3: Start with AdWords, and show the cost->clicks comparison A lot of times you need to really prove it with small business owners, especially the skeptical ones.