To launch a giveaway with IG Stories it is essential to use this format as a tool for conveying the message , therefore for promotion, and not as a platform for the contest itself.
Let's take two concrete examples.
Example of a giveaway with Instagram Stories NOT legal in Italy
Company A decides to launch a giveaway using russia whatsapp number Instagram Stories, offering a weekend for two at Hotel Z.
After explaining the mechanics of the contest, always through the Stories, one option could be to Story on Instagram in which to insert a quiz sticker with a specific question. Through a random extraction software it is then possible to choose a winner among all those who gave the correct answer to the quiz.
Here is a giveaway created with Instagram Stories, unfortunately it is not permitted by Italian law and by launching a contest of this type you risk very heavy sanctions and fines .
Example of a legal giveaway in Italy with Instagram Stories
Company B, using software such as the one provided by Leevia , decides to launch a giveaway in full compliance with current legislation. It then chooses the Giveaway product from the suite offered by Leevia, offering a prize that will be awarded, through a random draw, to one or more participants.