Next on the list is Google. While we were gathering information for this article, Google announced another logo update. Since its first appearance in the 90s, Google has immediately signaled a new level of logo simplicity.
The first steps of Google logo restyling
Lately, it has become apparent that their thin serif typeface was looking cluttered on responsive web pages. And like other tech brands, the Google team has simplified it by taking the Sans Serif script and making it flat, and creating a friendly and attractive “G” icon.
Recent Google Logo Changes
“Once upon a time, Google search was limited to one device: the personal computer. Today, people access Google from a variety of devices, from a variety of apps… To prove it, we’re introducing a refreshed logo that brings the magic of Google to even the smallest screens,” says Tamar japan whatsapp number list Yehoshua, vice president of product management, on the official Google blog.
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PRINCE
When singer-songwriter Prince changed his name to an unpronounceable symbol in 1993, most of us thought he was nuts. I remember holding his new record in my hands and wondering how on earth that was supposed to read… But the thing is, he was always an innovator and simply ahead of his time.
More and more companies are minimizing their logos, embracing flat, simple symbolic designs with no text at all.
Logos for Twitter, Nike, Apple, Starbucks, and Pinterest. You may not remember the puffy font and bird image that made up the Twitter logo. Over time, Twitter redesigned it and trimmed it down. Now it's just a simplified bird image. No lowercase "t" icon, no text, just the bird logo.
Twitter Logo Changes
“Twitter is a bird, and the bird is Twitter. We don’t need text, or puffy fonts, or lowercase ‘t’ anymore,” says creative director Doug Bowman.
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Popular brands can afford such luxury: simplify their logos to a primitive outline. However, not all companies should do so. This is another example of the strong influence of adaptive space on a brand name. Of course, using an icon as part of your identity will enhance the brand image, including on gadget screens.
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Logo for the website. Looking ahead
Do we want to say that from now on all logos must necessarily turn into elementary flat icons or only flat San Serif fonts should be used in design? I don’t think so. Meanwhile, we can no longer ignore the influence of the adaptive space of web design on branding and identity, and it is interesting to see what will happen next. Now we understand that the postulate that the company’s identity is an unshakable stronghold that should never change is morally outdated. Awareness of this fact allows us to open a new approach to branding – dynamic identity, when, depending on the conditions (vertical or horizontal format, text or sign, etc.), changes occur in the design of the device. Thus, even colors can change to match the dark or light background of the screen.
Some may argue that the above approach is more suitable for branding tech companies than a small coffee shop. However, we are sure that sooner or later all websites will acquire responsive design, and the growth of the mobile gadgets market will affect everyone. And then some will wonder why they are not doing as well as Twitter or Pinterest. When developing websites, briefing clients, we at Mindrepublic in 100% of cases note the need for mobile layout. Not a single client in all this time said that they do not care how their site looks on a tablet or smartphone screen.
Those who understand the principle of simplicity in design and apply it in branding will get more out of the new environment. Ultimately, any logo designer or branding project will be judged by how a brand looks on a mobile device. Logo designers: branding agencies , designers, artists must help their clients understand the need for this new approach, in which the identity will meet the requirements of mobile web design, while maintaining the integrity of the brand perception. Otherwise, more and more web developers will be adapting problematic logos to specific projects. Not the best solution for both parties.
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