This question is closely related to the previous one.
Through all the data obtained from the market, sector and numbers in saudi arabia competitor analysis we can develop a truly effective marketing plan.
First of all, we know which tools to use to promote our service/product. If the keyword research has highlighted a product category with a high search volume, we know that the searches fall within what is generally considered informed demand , ergo our main acquisition channels should be SEO and Google ADS.
If, however, we intend to promote a niche that is still unknown, we must change strategy, opting mostly for channels that aim to stimulate latent demand, such as Facebook, Instagram and all the other social networks.
How important is it to know Google search engine?
The answer to this question is quite obvious.
In reality, however, it is not that simple to know the search engine in depth, which, in fact, always remains vague when it has to tell something about itself. For an SEO consultant, it is essential to know three elements of the search engine:
All the tools it makes available and their interconnection.
Quality rater guidelines.
The algorithms on which it is based and their evolution.
The most important aspect that we need to know is how the search engine relates to the end user, that is, the different ways it has to present the user with the best results in relation to the search performed.