It takes talent to build a content marketing department.
And you don't just need editors, no.
Because, let's be honest, who wants to spend their whole life writing for others without getting any credit?
Good writers, truly good ones, want to sign their name and have their face clearly visible in the retina of readers.
And believe me, a truly good writer eventually comes away knowing that he deserves more than just writing for money so someone else can get the glory.
It is at that moment that they decide to become bloggers and start teaching others how it is done.
For now, let's try to see the glass half full.
If you want to hire creative content talent, start by asking yourself these questions:
1.- What do you expect from your content team?
To hire the right people you need to be clear about what you want to achieve.
This simple question (actually a trick question) is intended to lead you to an easier question to answer:
Do you have a content strategy ?
If the answer is no, it is not worth looking italy phone number for anyone because you will almost certainly end up spreading third-rate content across the Internet.
On the contrary, if you have a strategy, you will be able to do more things, more efficiently and you will save a lot of time and money along the way.
For example, if your goal is to reach younger generations through a strong social media presence and an attractive format, you'll need a content marketing team with a background in video.
If, on the other hand, your goal is to gain prestige in the sector through reference articles on certain topics, you will need to hire specialized writers and an editor with SEO skills.
2.- Who are your clients?
The motto that every content professional should have tattooed on their forearm as a declaration of principles is “know your customers.”
And it's not just a matter of knowing their age or level of education.
When I talk about knowing your customers, I mean knowing how they think and what keys you need to press to get them to take action.
I'll give you an example.
A good client told me a few weeks ago that she had grown up professionally on the street, “with a catalogue under her arm selling from office to office.”
Today, with an ecommerce business, she continues to use many of the sales tricks she learned in her early days.
One of them really struck a chord with me: “If someone asks you for a discount, offer to pay in installments. You’ll quickly see how offended they are and buy what you’re offering to prove that they can afford it.”