For example, if you specialize your website in “B2B”, demonstrating a lot of expert knowledge in this generic topic, search engines will understand that you are relevant for other keywords such as “B2B marketing”, “B2B SEO” or “B2B customer journey”.
For this reason, it is essential to be strategic when it comes to semanticizing content around a certain field of knowledge. Google interprets the general content of a website to understand what it is an authority on, with a view to offering the best possible experience to users.
There are essentially three dimensions to technical indonesia business email list optimization: security, URL structure, and loading speed.
For security, it is essential to install an SSL certificate on your website. This certificate allows data to travel safely between your computer and the web server. In addition, having one is a crucial ranking factor for search engines.
The topic of URLs, on the other hand, is a very complex subject and deserves an article in itself. We have to consider different types of web architecture depending on the different semantic groups of our keywords. In addition, it is important to have a good URL structure .
Perform a technical optimization of your website
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