To implement such a project you will need:
qualified professionals to set up the system;
investments in machinery and equipment;
use of additional modules that expand the functionality of the system;
time.
complex multi-stage process, for the management numbers (south korean tv series) of which it is necessary to involve an organized team. The team can be formed using the following methods:
assigning duties to full-time employees;
hiring of third-party experts;
outsourcing.
The first option involves the company's specialists. The management forms a group that is tasked with developing and implementing sales automation, taking into account the specifics of the company's activities. Its leader is the most competent and experienced employee.
The second method is suitable for automating complex processes, such as forming a sales funnel. For this, it is more appropriate to invite a professional who, however, is also assigned certain responsibilities: selecting a suitable system, training staff in working with partners and clients, etc. The expert can act as a consultant, and sales automation activities will be carried out by full-time employees.
What is needed for sales automation
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In the third case, it is necessary to conclude a contract with a company specializing in providing such services. Then the entire process will be carried out by a third-party marketing firm. When choosing a consulting agency, it is necessary to take into account the cost of the service and correlate it with the budget allocated for these activities.
For sales automation to be successful, planning must be given serious attention. Analysis of all stages of product movement before its sale will help to cope with this task. How to implement this in practice? First, it is recommended to identify problem areas.
To do this, you need to make a detailed description of all current processes with the recording of their weak points. Then, using the suggestions of managers, you need to strive to improve the efficiency of all links involved in the implementation of sales automation. Do not rely on template schemes. Sustainable feedback with clients will help improve efficiency.
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Stages of sales automation
This process is traditionally divided into seven stages that must be consistently overcome to automate store sales (provided that the implementation is independent). As an example, let's consider a marketplace selling clothes.
Step 1. Setting a goal
The owner must determine what exactly he wants to achieve. The following tasks can be set:
expansion of the client base;
increase in average bill;
increasing buyer activity;
reducing the load on the support department.
For example, an online clothing store aims to increase its customer base by 30% in the next financial year.
Once the goal has been formulated, you can begin to form the funnel.
Stage 2. Working with sales funnels
Automation of sales on marketplaces can be largely solved by using a marketing model that represents the consumer's entire path from first acquaintance with the product to payment for the order. The sales funnel facilitates optimal planning with a fairly accurate forecast of future sales volumes.
Stage 2. Working with sales funnels
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Automatic funnels are the most effective. After they are launched, management only needs to help increase conversion at each stage. In the case of an online store, an automatic funnel can be a series of messages containing clothing style recommendations or reminders about an unpaid order.
Step 3: Identify the required resources
An important task is to establish the finances, time, and employees that will be needed to automate sales. For example, the owner of the marketplace wants to find out how much money needs to be invested in recruiting specialists, designing a sales funnel, and launching a project.