In Burberry’s own words:
“The success of B Series has now paved the way for other activities across multiple channels that allow for even deeper interaction with our community.”
“Digital innovation has never been more important in luxury ... award-winning B Series. Available on social platforms, the monthly drop of limited-edition products has proved extremely popular and attracted new and younger customers to the brand.” - Burberry Annual Report 2018/2019
More Omni-Channel Case Studies, Breakdowns, & Examples
We've identified some of the most successful omnichannel strategies in the world. Below is a quick selection.
This case study on Amazon's omnichannel strategy breaks down:
Using Data Unification to Power Omnichannel - How Amazon identifies and tracks customers to create personal experiences.
Channel & Product Expansion - How Amazon integrates their channels and product lines to create seamless experiences.
Augmenting Brick & Mortar with Online Data - Lastly, advanced tactics to improve offline shopping experiences with online data.
How Nordstram Extends Customer Service with Social
One of our first case studies on Omnichannel Retailing features Nordstrom. We share how they combine data across their brands, unify data, and leverage technology to create their vaulted customer experiences.
However, one of the more interesting tactics we showcase is how they use social channels to extend customer service.
Learn How Starbucks Uses Omichannel to Increase Retention & Creat