Other solutions and standards could have helped and still can

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It also creates a more level playing field for artists in these functional genres, removing the perverse incentive to artificially shorten songs without artistic merit at the expense of the listener experience… These policies will reduce the revenue opportunity for those uploading noise recordings. Currently, the opportunity is so great that uploaders flood streaming services with undifferentiated noise recordings, hoping to attract enough search traffic to generate royalties.”

Of all the changes, this is the easiest to accept. As an artist myself, I am 100% on board with this change. Artists should not have to compete for the same royalties and attention as the noise. We should be talking about actually valuing music. Personally, I was in favor of not monetizing this content and I think devaluing it and setting rules around it will make a huge difference.

This “music” category is a big and important market for Spotify, as many people benefit greatly from this type of content for their mental health, going to sleep, calming down, and more… but there still needs to be boundaries around it when it comes to royalties.

Our final thoughts…

I'll be honest about this: the industry I've been a part of for many years has been compromised by the sudden influx of too many distributors. This has contributed significantly to the new zealand email list devaluation of our profession and is a central part of the problem.

Becoming a distributor should require more than just desire – it should require the right technology, tools and relationships to truly support artists. Currently, the industry is plagued by too many “white label” distributors and inappropriate extensions of companies that have no legitimate place in the music industry, which only exacerbates fraud and dilutes the royalty pool.



Greater rigor and oversight is imperative. I am convinced that as the industry evolves and becomes more complex, a number of these distributors will struggle to keep up with developments and changes. Frankly, I see this as a positive thing. The market is saturated with options, many of which have played a major role in creating the very problems that have led Spotify to implement these changes.

For our part, we will continue to work closely with our partners as the industry evolves, educate our team members accordingly, and of course focus on sharing as many educational resources as possible with our community to aid these causes and protect the artists we have dedicated our careers to.

Thank you for reading us.