Your customers expect convenience. Custome russia contact number whatsapp rs want to do things quickly and have instant results.
Spending more time and effort than expected is a significant source of friction. 22% of cart abandoners do not complete their purchase when they are required to create a new user account, and 28% of all shoppers say that it is a reason why they've abandoned carts.
Reduce cart abandonment with guest checkout like Lululemon
To state the obvious, don't force first time buyers to create an account before they can complete their order. Offer guest checkout.
Above, Lululemon brings you straight to guest checkout if you are not logged in. They dynamically display a text widget asking if you have an account. However, if you don't you can immediately begin the checkout process.
As a bonus, you should consider other points of friction in the checkout process. The goal is to limit the time and effort needed from customers.
Probability Rank: 2
Impact Rank: 3
Some cart abandonment is impossible to eliminate.
Today, online shoppers use the internet for more than buying. They research products, brands, and deals.
Often, customers will add items to a cart in order to easily reference items. It is not uncommon for customers to exit a store with the full intent of coming back. In fact, many will return several times before making a purchase.