e, commercials, and social networks.
What else do they say about themselves? What goals and values do they declare? We write down all these theses. We will need all this to differentiate ourselves from them. To declare something different. But it is important to take into account that your key messages are in tune with the needs of your audience. Thus, developing positioning will help answer the main question: who are you? This is very important for the consumer.
Do you have unique know-how and centuries-old production traditions or do you create goods for those who value beauty and convenience. Brand positioning, i.e. a kind of self-search, helps to create a clear image in the mind of your potential client and helps the business to distance itself from competitors. It involves the client in interaction with the brand, increases loyalty, conveys the values that the client shares.
And all this, of course, leads to increased sales. If you already have positioning, but something is not working, then you can order a brand audit . Budget – high. Importance – high. Creation time – 2-3 months. Development and creation of a guideline example 2022 2. Update or create a website With the departure of popular social networks, in which companies built business strategies and made sales, there is a need to create a website.
Alternative platforms like VK have a right to exist, but are not suitable for every business and in many ways are not yet ready to become a full-fledged replacement. Therefore, now creating or updating a website can be an excellent investment in the development of your business. And how can you not remember the development of positioning .
You may ask, what is the connection between a website and positioning? It's very simple: a website is your advertising platform, with the help of which you attract new clients for your business. All texts written on the website, and especially and first of all the blocks "our advantages" and "about the company" should contain your unique brand messages and convey your positioning.
Here I want to save you from several wrong steps when creating a website : Don't look at free solutions like Wix or Tilda. In addition to limited functionality, do not forget that the site does not physically belong to you. For these platforms, it is extremely undesirable for you to switch to your own hosting, so transferring a site is always associated with many problems.
And even if you transfer it, you will not be able to manage the site as before. You will have to redo everything from scratch, which will require new financial investments in your product or service. Custom engines for the site Another extreme when developing a website is custom engines. If you do not have a portal with crazy functionality, then I do not recommend using a custom engine to create a website.
It is better to choose popular CMS, such as WordPress, ModX, etc. In addition to the cost of developing a website, the moment of subsequent development and refinement of the resource is important. Popular CMS can be refined by anyone. You are not tied to a specific contractor. But not every programmer will undertake to understand custom code.
Site structure and changing URL addresses When changing a website, it will be logical to update or refine its structure. What escaped the attention of developers at the design stage can be implemented when updating the resource. At the same time, it is critically important to preserve the previous URL addresses of pages that are already in the index and occupy certain positions in search results.
Beautiful design vs. well-thought-out functionality When creating a website, it is important to consider not only modern web design trends. Yes, a beautiful cover is very important. But at the same time, pay attention to the latest research in the field of user experience so that your site becomes as convenient as possible for visitors. Team of developers Of course, all these nuances can only be implemented by professional performers, whose time, experience and skill you buy when creating your resource.
Such a site will be your working tool and will bring you profit. Budget – high. Importance – hi